{"store":{"baseInfo":{"podcastTitle":"ScaleUp Stories","slug":"ScaleUpStories","podcastDescription":"

ScaleUp Stories is a business podcast for ambitious entrepreneurs, creators, and future founders who want to build something bigger than themselves.

Each episode explores the real stories behind startups, brands, marketing strategies, business psychology, and modern growth. From powerful ideas and scaling lessons to failures, comebacks, and success systems — ScaleUp Stories brings practical insights and inspiring conversations designed to help you think bigger and grow smarter.

Whether you're starting your first business, building a personal brand, or scaling your next venture, this podcast delivers the mindset, strategies, and stories behind real business growth.

🎧 New episodes every week.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/22313312/logo_igjvwa.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/22313312/logo_igjvwa_1200x628.jpg?s=58303c6f4cf874e3654a15f13126b8f5&e=jpg","podcastUrl":"https://ScaleUpStories.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/ScaleUpStories/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pw/pbblog-pdc3b-1547960?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":1,"gmtAdjustment":"GMT-12:00","useDaylightTime":0,"value":-12,"text":"(GMT-12:00) International Date Line West","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":48,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"ScaleUp Stories","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-pdc3b-1547960-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/scaleup-stories/id1896529999","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-pdc3b-1547960?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/033eiE43PQuxBjP6DH2axG","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/82b7aa8c-b39f-40b3-8b23-661f18d0d00a","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/332828517","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3731754","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/scaleup-stories-6473786","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/144836","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#9417FF"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"/assets/playlist-banner.jpg"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/playlist-banner.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/5mbbP7UqGugG","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-Po37loSoduWK","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2026 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://scaleupstories.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"6a4808aa","clientSignature":"be39a4d8d9be1afd742119f4c7c6876c","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb28057532-34vkj","episode":{"id":"pb28057532","idTag":"34vkj","title":"\"The Attention War Has Already Started\"","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/22313312/logo_igjvwa_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/22313312/logo_igjvwa_1200x628.jpg?s=58303c6f4cf874e3654a15f13126b8f5&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/22313312/logo_igjvwa.jpg","previewContent":null,"content":"

Episode: 32 Title: The Attention War Has Already Started Host: Sakil Guest: Sophie — Founder and strategy advisor who specializes in attention capture and retention. Built a $30M ARR platform by winning the attention war. Now studies how attention economics are reshaping every industry and what founders need to do to survive the next decade.

","publishTimestamp":1778682152,"duration":982,"mediaUrl":"https://mcdn.podbean.com/mf/web/gqca7vwzjqmjhb9r/0510_1_10_73xao.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-34vkj-1ac1fbc","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-34vkj-1ac1fbc","transcriptUrl":null,"permalink":"/e/the-attention-war-has-already-started/","downloadLink":"https://www.podbean.com/media/share/pb-34vkj-1ac1fbc?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-34vkj-1ac1fbc","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FScaleUpStories.podbean.com%252Fe%252Fthe-attention-war-has-already-started%252F&rts=e55d5ed3d98c76271ac4d46e120a843d6b3200cd","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb28057532","idTag":"34vkj","title":"\"The Attention War Has Already Started\"","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/22313312/logo_igjvwa_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/22313312/logo_igjvwa_1200x628.jpg?s=58303c6f4cf874e3654a15f13126b8f5&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/22313312/logo_igjvwa.jpg","previewContent":null,"content":"

"The Attention War Has Already Started"